Privacy Policy

Serenity Studios ("we", "us", "our") is a sole proprietorship of Mayur Dilip Sankpal, based in Pune, Maharashtra, India (GSTIN 27JDRPS6933K1ZE). We operate serenitystudios.in and provide web design, web development, WordPress themes and plugins (such as LearnWise LMS and Serenity Booking), software-as-a-service tools, a licensing portal, and WhatsApp messaging features (utility and marketing notifications) for our business clients. This policy explains what personal data we collect, why, and your rights.

1. Our Role

• Data controller: for data about our own website visitors, customers and account holders, we decide how the data is used.
• Data processor: when our plugins or software are used by a business client (for example an academy or a salon), the client decides why and how their own customers' or students' data is used. We process that data only on the client's instructions to provide the service. Individuals with questions about such data should contact the client business first.

2. Information We Collect

From you directly: name, email address, phone number, company name, billing details (including GSTIN where provided), project details and support tickets, when you submit a form, order a service, buy a licence, or contact us.

Through our products: licence keys, site URLs, plugin version, and account details needed to activate and update software.

For WhatsApp messaging services:

• Recipient phone numbers and the names supplied by our clients
• Message template content and campaign content created by clients
• Delivery, read and failure status for messages
• Replies received from recipients, where the service supports inbound messages
• The client's WhatsApp Business Account ID, phone number ID and access tokens (stored securely and used only to send messages and manage templates on the client's behalf)
• Records of opt-in and opt-out status

Automatically: IP address, browser type, device information and cookies when you visit our website.

3. How We Use Information

• Provide, activate, maintain and support our websites, plugins and software
• Send and manage WhatsApp utility messages (such as booking, payment, enrolment and class reminders) and, where the client has valid consent, marketing messages
• Create, submit and track message templates with WhatsApp
• Process payments, issue invoices and manage prepaid credits
• Respond to enquiries and send service updates
• Prevent fraud, spam and abuse, and enforce our Terms and the WhatsApp policies
• Comply with legal obligations, including tax and accounting rules

We do not sell personal data, and we do not use recipient phone numbers or message content for our own marketing or advertising.

4. WhatsApp Messaging, Consent and Opt-Out

Our WhatsApp features are provided to businesses that use the WhatsApp Business Platform, a service of Meta Platforms. Clients using our tools must have the recipient's permission (opt-in) before sending any message, and marketing messages require clear, specific consent. Recipients can stop messages at any time by replying "STOP" (or using the block or opt-out option in WhatsApp), and clients must honour that request. See our WhatsApp Messaging Policy for details.

5. Sharing of Information

We share data only where needed to deliver the service:

• WhatsApp / Meta Platforms: to send messages, onboard business accounts and manage templates through the WhatsApp Business Platform. Meta handles data under its own terms and privacy policy.
• Messaging providers: authorised messaging partners that deliver WhatsApp or SMS messages for us (for example MSG91).
• Payment gateways: such as Razorpay, Stripe and Instamojo, to process payments securely. We do not store full card details.
• Hosting, email and analytics providers that help us run our services.
• Authorities where required by law or to protect rights and safety.

6. International Transfers

Some providers, including Meta, may process data on servers outside India. We use providers that apply reasonable security safeguards.

7. Data Security

We use reasonable technical and organisational measures to protect personal data, including encrypted connections (HTTPS), restricted access, and secure storage of access tokens and credentials. No system is completely secure, and we will notify affected parties of a data breach as required by law.

8. Data Retention

We keep personal data only as long as needed to provide the services, meet legal, tax and accounting obligations, resolve disputes and enforce agreements. Message logs are kept for a limited period for delivery reporting and troubleshooting and are then deleted or anonymised. When a client closes their account, we delete or return their data on request, subject to legal retention requirements.

9. Cookies

Our website uses cookies to improve your experience and understand traffic. You can disable cookies in your browser settings, though some features may stop working.

10. Children

Our services are for businesses and are not directed at children under 18. We do not knowingly collect children's personal data. If you believe a child has provided data to us, contact us and we will delete it.

11. Your Rights

Under applicable law, including India's Digital Personal Data Protection Act, 2023, you may request access to, correction of, or deletion of your personal data, and may withdraw consent at any time. To make a request, email [email protected] or follow our Data Deletion instructions. We aim to respond within 30 days.

12. Grievance Officer

Mayur Dilip Sankpal, Serenity Studios, SR.NO.41/1/1, Flat No. B2-104, C/O Dilip Sankpal, Warje Malwadi, Near Kakde Terrace, Pune, Maharashtra 411058, India. Email: [email protected].

13. Changes to This Policy

We may update this policy from time to time. The updated version will be posted on this page with a new date.

14. Contact Us

Questions about this policy: [email protected] or support.serenitystudios.in.